Although the name Ly Nha Ky nowadays represents a woman president of her own diamond business, Lynk Group was first founded in July 2007 with purposes in real estate consultation, property investment and management, large-scale project management, film investment, jewelries and fashion retailing, and charity investment.

Not until 2010, the company began focusing in the diamond and luxurious jewelries business, with ambition to be the sole distributor internationally for many of Viet Nam most prestigious brands. 

Talking about her bold decision to enter this deluxe market, she openly shared: “I find much joy in overcoming challenges, I am a carp with a burning passion to turn into dragon and cross over that heavenly gate, I am the one who always swim against the current. And to me, the harder the challenges, the better the prize.  I have to say I am quite stubborn (smile). When I see a challenge, I also see what could be waiting for me at the end. My step into the diamond business as well as the right to be the sole distributor for my luxurious Vietnamese brands were my way of swimming against the current.  As a passionate fan of beauty, a dedicated admirer to diamond and it's worth, a keen businesswoman, and of course as a woman, I think I am the best example for knowing what the ladies want (smile).

We, woman, love out accessories. We many not wear make up all the time, but we cannot leave the house without one single piece of accessories. I am confident about this market in Viet Nam, as it is fresh and widely open for me. If I don't make my move now, it will gradually reach equilibrium point and we could loose our market, this potential market to foreign company. Only the ones with great visions, who don't hesitate to make move even before the trend will be the ones that gain control over the market.”

According to her, many Vietnamese people is used to the common ways when buying jewelries, they always want high resale value thus prefer the traditional retailers. They usually forgot the first and foremost quality of a piece of art, which lies in the design itself. Tradition customers usually buy a piece to make statements of wealth rather than to enjoy the quality in design. On the other hand, the modern world has considered much value on the design as well as the story behind any pieces of jewelries.

When first venturing in the deluxe business, Ly Nha Ky was only 29, too young comparing to many others investors. At that time, she constantly had to be in Europe mostly France, Italy, and Switzerland to make partnership.

“I remember one time I was waiting for a partner’s meeting, sitting at the front desk for the longest time. It was so long that I thought they must have neglected me. Finally the secretary showed up and asked me why my boss took so long to get here. She was completely shocked when I told her, “I am the president of Lynk Group.” Traditionally in the world of jewelries, there are only large cooperation with years of experiences and immense financial power, inheritance is also a popular practice, and the company is passed down generations to generations. I was a surprise to them being the president of a brand new distributor at such a young age. It turned out they were waiting also because they thought the actual boss hasn't showed up yet,” Ly Nha Ky gladly shares her start up story.

 After 10 years in business, Ly Nha Ky has plans to expand her brand onto the international platform by investing in films and entertainments, and perhaps the medical field in the near future.